Written by: Steve Glista
Researched by: Darci G. Van Duzer
Edited by: Peter Fehrs, Lauren E. Trent
Global warming may be a fact of life, but fashion still changes with the seasons. Consumers of high-fashion clothing continuously demand new looks from designers like Armani, Chanel, and Christian Dior. A buyer who has spent thousands on a single item of clothing would not tolerate the embarrassment of showing up at a
party in the same dress as the hostess. To prevent such faux pas from ruining anyone’s night, most couture designs are made in limited quantities and at exorbitant prices. Unfortunately, not even those precautions are guaranteed to avoid the problem. New York designer Oscar De La Renta crafted an $8,500 crimson gown and several socialites still managed to wear it to the same event in 2006.
For those of us who aspire to keep up with the latest trends, but are forced to hang our fashion sense from the clearance rack, there is a ray of hope: retail operations like Forever21 and PinkIce work in partnership with knockoff creators like Seema Anand to imitate each new design as soon as it crosses the runways of Paris or Milan. The imitators are so quick that sometimes the copied designs hit store shelves before the originals!
The dispute between designers and copycats has inspired scholarly papers and textbook chapters. A series of blogs have sprung up to chronicle the escalating friction between high-fashion designers and the retailers beating them at their own game. Widespread copying has forced some designers to turn to the courts to prevent the imitations from stealing their business. Anna Sui, for example, is suing Forever21 in New York federal court for “blatant and intentional” copying of “numerous” pieces of women’s apparel. She’s asking the court for lost profits and an order preventing Forever21 from imitating her work in the future. Can Ms. Sui rely on copyright law to stop Forever21?
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